Dear Mr. Maguire,
I want you to know that, we the people, are NOT happy that you are changing your Fribble formula yet again. We love the Fribble as it is. The reason we choose the Fribble IS because it is different from regular milkshakes, we feel it’s slightly healthier because you use ice milk instead of ice cream. That said, are you going to take your uniqueness away, use hard ice cream like all the other stores in the country and make the fabulous Fribble a Frappe?
I must have a procedure done in the hospital in about a month, you couldn’t know this but I asked my husband to stop at Friendly’s on the way home to buy me a Fribble. An original or current Fribble. I DON’T WANT A MILKSHAKE. They are way too heavy and hard to drink, you can’t easily sip them through a straw. My only decision was to have a vanilla Fribble or strawberry Fribble, now I need not make that decision. If I want a milk shake, I can get a number of them closer to my house at various brand name stores whose ice cream, ( yes, sorry) is much better than yours. I don’t think I need to mention names but there are a couple of guys from Vermont, (Yo Ben, Yo Jerry you dudes rock!), a Coldstone Creamery (want mix- in’s sure pick whatever you want) and MANY frozen yogurt stores, (again, not as fattening as ice cream). Do they compare with the sainted Fribble? Not to me, I am FRIBBLE FAITHFUL.
I’m begging you now to PLEASE review this crazy marketing scheme of yours. People do NOT want more fattening items, they want items that taste fattening but are not worse for our figures. Do you really think this idea is solid? (get it? Solid, ice cream….) I think you are making a huge mistake and I am asking you to reconsider.
If you insist, you could always have your hard ice cream Frappe and have the original Fribble for your brand loyal original fans. What do you think? Please let me know. Go back to grilled cheese, fine, go back to the little hamburgers and french fries but please keep the Fribble and then add a new product if that is what you want. Please think about it. I would be happy to work with you for flavor testing or anything you need. I am the taste of America and I love Fribbles.
Thank you very much.
Laurie, THE ULTIMATE FRIBBLE FAN
- the names of all the ice cream places are not my own and are used for entertainment purposes only. that and because I truly love them.
- Friendly’s changes Fribble recipe for a third time as part of broader redesign (bizjournals.com)